10 More Types of Content We All Crave
January 20, 2023
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Imagine what it would be like to not just have people CONSUME your content but to CRAVE it. Well, if you use the info in
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6 Christmas Content Marketing Ideas and a Special, Limited Offer
December 21, 2022
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1. The Surprising Origin of ‘A Charlie Brown Christmas“ 2. The Secret Content Marketing History Behind Rudolph the Red-Nosed Reindeer (Video) 3. Did You Know
Santa’s Secret 3-Step Content Marketing Strategy
December 20, 2022
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I hope I don’t get in trouble with ol’ Chris Kringle, but it’s time to reveal the secret to his incredible fame. It’s the one
Did You Know the Santa Claus Story Came from Content Marketing Promoting the Union Army?
December 19, 2022
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As you probably know, content marketing isn’t just text-based content. Content marketing can be images, video, audio, and much more. Keep that in mind as
A Charlie Brown Christmas: Content Marketing for Coca-Cola?
December 15, 2022
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Many of you who have read my posts and articles in the past know that I see content marketing lessons everywhere. Well, in this article
The Secret Content Marketing History Behind Rudolph the Red-Nosed Reindeer (Video)
December 14, 2022
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IMPORTANT: Do you know the Christmas TV specials that used to only come on once a year? Well, you can think of my Christmas content
Hallmark Movies: How to Exploit Patterns to Effortlessly Produce Powerful Content in 2023
December 13, 2022
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You might not believe this, but I’m about to show you a lesson you can learn from Hallmark movies that can help you to easily
How to Cultivate the Raving Fans Hidden Within Your Business
September 19, 2022
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(NOTE: This is the third article in my series focused on The 12th Marketing Fundamental You Need to Succeed in 2022: You need to uncover
9 Ways to Create a Unique Selling Proposition That Will Make Your Product or Service Stand Out from Your Competition
September 12, 2022
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In my last article, I talked about the importance of your product or service being “worthy” if you ever hope to have raving fans or
Want Raving Fans? Here are 3 Questions to See If Your Product or Service is Really Worthy.
September 6, 2022
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Worthy (/ˈwərT͟Hē/) | adjective – having or showing the qualities or abilities that merit recognition in a specified way. – deserving effort, attention, or respect.
The 12th Marketing Fundamental You Need to Succeed in 2022
August 29, 2022
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The Little Things Really Do That Matter Robert McGarvey once shared an important story about L.A. Lakers Coach Pat Riley in an issue of Reader’s
6 Powerful Ways to Win Back Your Former Customers
May 4, 2022
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I came across a story that I want to start with today. It will give you a humorous way of thinking about the biggest problem
How to Use This 100-Year-Old B2B Re-Engagement Letter (with a 35% Response Rate) for Your Next Winback Email
May 3, 2022
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The right winback email can be an extremely effective way to re-engage inactive customers. The problem you might be experiencing is trying to figure out
5 Important Questions You Must Answer to Successfully Win Back Customers
May 2, 2022
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NOTE: Today we’re going to continue looking at the 11th Marketing Fundamental You Need to Succeed in 2022: the need to continually reengage your lost
6 Reasons Why Your Customers Might Leave Your Business
February 10, 2022
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In my last article, I revealed the 11th marketing fundamental: You need to continually reengage your lost or former customers (also known as remarketing). Why
The 11th Marketing Fundamental You Need to Succeed in 2022
February 9, 2022
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A 2022 Marketing Lesson from the 650-Year-Old Leaning Tower of Pisa? The Leaning Tower of Pisa is known worldwide for its nearly four-degree lean. Unlike
Marketers: Never Overlook the Astonishing Power of Repetition
February 7, 2022
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For my last article in my series on The 10th marketing fundamental, I want to emphasize something that I touched on briefly in a previous
The Amazing, Crazy Story of How a Man Named Pearl Accidentally Became a Brand
February 4, 2022
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In my last two articles, I showed you how content marketing can help you to implement the 10th marketing fundamental (aka be memorable). Well, today
This is Why Your Content Marketing Is Being Ignored
February 3, 2022
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A decade ago, I came across a story on The Guardian of a man with the strangest condition I have ever heard of. I wasn’t expecting this,
5 Ways to Make Your Content Marketing (and Your Business) More Memorable
February 2, 2022
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What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of
The 10th Marketing Fundamental You Need to Succeed in 2022
February 1, 2022
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“If you want to know the future, look at the past.” – Albert Einstein “Why should we look to the past in order to prepare
The 6 Backend Marketing Offers Any Business Can Make
January 31, 2022
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In my current series of articles on the 9th marketing fundamental you need to succeed this year (aka backend marketing), I’ve been trying to show
Brian Tracy: How to Approach Each Customer (Marketing Quote)
January 20, 2022
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I’m still working on my next article I’m calling The 10 Backend Offers Any Business Can Make. So while I finish that up, I thought
This is the Best Time to Make a Backend Offer
January 19, 2022
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Today, I want to continue my series of articles on The 9th Marketing Fundamental You Need to Succeed in 2022. I want to do that
Why You Need Backend Marketing to Stay in Business
January 11, 2022
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As I mentioned in my last article, The 9th Marketing Fundamental You Need to Succeed in 2022, most businesses usually spend the majority of their
The 9th Marketing Fundamental You Need to Succeed in 2022
January 10, 2022
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We Love Predictions But Are Horrible at Making Them There’s something deep within us that wants to know the future, what’s coming ahead. But the
The Overlooked Content Marketing Lesson You Can Learn From Christmas Songs
December 23, 2021
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Riddle: What’s the Type of Content You Create Once and Get Paid for Again and Again? Content marketing is usually about creating a piece of
The Little-Known Content Marketing History Behind Rudolph the Red-Nosed Reindeer (Video)
December 22, 2021
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IMPORTANT: Do you know the Christmas TV specials that used to only come on once a year? Well, you can think of my Christmas content
How to Upsell Like Amazon: 10 Powerful Ways to Ethically Increase Your Profit Per Customer
December 21, 2021
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You Won’t Believe Me But You Don’t Mind Being Upsold What would you think if, while you were in the process of purchasing something, a
Upselling: Good For Customers And Companies?
December 9, 2021
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My article today will be short, sweet, and to the point. Because I only have one goal. I want to show you that upselling isn’t
The Surprising Upsell Offer That Will Boost Your Revenue Today Using Tomorrow’s Sales
December 7, 2021
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Future Money, Today? How would you like to make money today from what you will sell in the future? Think of it as being able
Invisible Marketing: Did Progressive Insurance Just Use Content Marketing and a Free Plus Shipping Offer?
December 6, 2021
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Invisible Marketing: Content Marketing is Everywhere I’ve been involved in writing and teaching content marketing for over a decade. For that reason, I can’t NOT
The 8th Marketing Fundamental You Need to Succeed in 2021
September 20, 2021
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Marketing Success in 2021 When I took martial arts, we went over the basics in almost every class. Why? Because the most complicated moves were
A Quiet Place II and the Secret Behind Powerful Content Marketing and Copywriting
July 22, 2021
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An Unexpected Content Marketing & Copywriting Lesson from A Quiet Place II A few weeks ago, I went to see The Quiet Place 2 with
The 5 Obstacles All Successful Content (or Copy) Must Overcome
July 20, 2021
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Successful Content Marketers and Copywriters Think Like a Lawyer or Speaker Successful content marketers and copywriters are successful because they realize that their job is
The Century-Old Marketing Methods That Make Businesses Successful Today
July 19, 2021
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(NOTE: After a two and a half month break, due to a combination of busyness at work and in life, I’m back to continue this
How to Make Ordinary Content (or Copy) Feel Extraordinary
April 30, 2021
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Whether you are a content marketer or a copywriter, you face the same challenge. You must make your content or copy stand out from the
The 11 Indispensable Elements Behind All Great Content or Copy
April 26, 2021
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Powerful content or compelling copy doesn’t just happen by accident any more than a great book or popular movie happens by accident. Engaging content or
4 Powerful Content Marketing and Copywriting Quotes to Inspire You
April 15, 2021
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I am currently working on my next article that will reveal some of the key elements your content or copy must have if you want
The 7th Marketing Fundamental You Need to Succeed in 2021
April 14, 2021
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Some Interesting Facts About Average Word Usage Here are some facts about word usage that you might find interesting: Studies have shown that the average
The First 6 Marketing Fundamentals You Need to Succeed in 2021 (INFOGRAPHIC)
April 6, 2021
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Famous Indy Race Car Driver’s Surprising Success Secret It’s been said that race car driver Bill Vukovich, the man who won the Indianapolis 500 race back
How Clubhouse Harnessed One of the 9 Elements of a Powerful Offer to Reach 8 Million Downloads
March 15, 2021
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I’ve been talking to you about the 6th marketing fundamental you need to succeed in 2021. I told you that it’s your offer. I went
Why You Need to Make Your Offer So Great They’d Have to Be Crazy to Refuse to Buy
March 10, 2021
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If you’ve ever wondered, “How do I know if the offer we’ve created is powerful enough?” Stick with me. This article is for you today.
3 Important Lessons from McDonald’s on How to Create Attractive Offers
March 9, 2021
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The ability to create attractive offers is a crucial skill for any marketer and/or company. If you missed my two previous articles on the 6th
The 9 Elements You Need to Create a Powerful Offer
March 4, 2021
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In my last article, I told you that the offer is the 6th marketing fundamental you need to succeed in 2021. In other words, you
The 6th Marketing Fundamental You Need to Succeed in 2021
March 3, 2021
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Two months ago, on the first Monday in January, I began a series called “The 12 Marketing Fundamentals You Need to Succeed in 2021.“ Today, I’m
How Dawn Dish Soap’s Focus on Their Target Market Almost Made Them Miss a Massive Opportunity
February 26, 2021
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If you stick with me today, I’m about to show you a different way to think about target markets (your who). Not only that, but
Can HGTV Teach You How to Create Content for Your Target Audience?
February 25, 2021
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As I told you in a previous article, if you choose the right audience, you will be surprised at the different results you will get
Here Are Two Secrets of a Powerful Headline
February 24, 2021
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Beginner marketers don’t focus on the headline as much as they should. To them, a headline is an afterthought. Established marketers put much more thought
Philip Kolter: This is Authentic Marketing… (Marketing Quote)
February 23, 2021
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I love this quote. It captures an awesome perspective that ties in well with your Who… Copy & Paste If you’d like to use this
A Powerful Lesson on Market Segmentation from the Origin Of Play-Doh
February 22, 2021
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“Nothing is more expensive than a missed opportunity.” – H Jackson Brown Jr In my last two articles, I’ve been talking about the 5th marketing
Without This One Thing, Your Marketing is Useless
February 19, 2021
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Yesterday, I revealed the 5th marketing fundamental you need to succeed in 2021. I called it your Who, but you might have heard it called
The 5th Marketing Fundamental You Need to Succeed in 2021
February 18, 2021
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On the first Monday in January, I began a series called “The 12 Marketing Fundamentals You Need to Succeed in 2021.“ *Skip This If You’ve Read
The Unique Selling Proposition of a Man Named Harry
February 11, 2021
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If you have missed my previous articles on the importance of having a unique selling proposition (i.e. USP), then you can read them here: The
14 Famous Unique Selling Proposition Examples You Can Use
February 3, 2021
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In my last article, 4 Lessons About Unique Selling Propositions from the Man Who Made the Concept Popular, I revealed the four important things that
4 Lessons About Unique Selling Propositions from the Man Who Made the Concept Popular
February 2, 2021
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How to Create a Truly Unique Selling Proposition I’m about to reveal to you some things about creating a unique selling proposition that most of
The 4th Marketing Fundamental You Need to Succeed in 2021
February 1, 2021
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On the first Monday in January, I began a series called “The 12 Marketing Fundamentals You Need to Succeed in 2021.“ In my first article of
3 Unique Reasons You Need to Follow-Up with Prospects Who Aren’t Ready to Buy Today
January 29, 2021
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One of the reasons your prospects might not be ready, willing, or able to purchase from you today is because they’re dealing with a problem.
Why Your Prospects NEED You to Follow-Up with Them
January 28, 2021
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If you give me a few minutes, I’m about to reveal the reason you must follow-up with your prospects, if you care about them. This
How to Follow-Up with Prospects Without Being Annoying
January 27, 2021
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The Stone Cutter’s Secret In a Reader’s Digest issue, Jacob Riis just hinted at the invisible quality I want to talk to you about today. See if you
The 3rd Marketing Fundamental You Need to Succeed in 2021
January 25, 2021
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On January 4, 2021, I began a series I’m calling The 12 Marketing Fundamentals You Need to Succeed in 2021. In my first article of the
The “Unusual” Lead Magnet Behind the Most Popular Music Streaming Service
January 25, 2021
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How One Company Used an “Unusual” Lead Magnet to Succeed in the Streaming Wars
January 22, 2021
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With so many major media companies entering the streaming wars, what strategy would you use to succeed? Well, one company decided to use an “unusual”
10 Irresistible Lead Magnets to Help You to Grow Your List Today
January 21, 2021
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I’m sorry but I still need some more time to finish my article “How One Company Used an “Unusual” Lead Magnet to Succeed in the
This is Why Many Companies Ignore Lead Magnets
January 20, 2021
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Why do many companies ignore lead magnets? If you surveyed the companies that ignore lead magnets, I bet you’d find they’re doing this for three
The Unusual Lead Magnet Canva Used to Build a Company Worth $60 Billion
January 18, 2021
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A Brief Review – Lead Magnets: The Fundamental Element Today’s Greatest Tech Companies Have Been Built On As I mentioned in my previous article, lead
This is a Simple Way to Increase Your Leads (VIDEO)
January 15, 2021
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If you read my last article, then you realize just how critical it is to increase your leads. Because, as I also said in that
Why the Average Marketing Conversion Rate is So Low and Why That’s Better News Than You Think
January 14, 2021
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When I first heard the average marketing conversion rates were between 1-3%, I couldn’t believe it. Those numbers seemed so low they’re almost depressing. That
Lead Magnets: The Fundamental Element Today’s Greatest Tech Companies Have Been Built On
January 13, 2021
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If you stick with me, I’ll help you see lead generation and lead magnets in a way that could change your business forever. In fact,
Eric Bower: How to Make Lead Generation a Positive Experience (Marketing Quotes)
January 12, 2021
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Eric Bower: How to Make Lead Generation a Positive Experience (Marketing Quotes) ==== I worked late last night trying to get the article I planned
The 2nd Marketing Fundamental You Need to Succeed in 2021
January 11, 2021
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Last week, I began this series I’m calling The 12 Marketing Fundamentals You Need to Succeed in 2021. In my first article of the series,
This is the Secret to Earning Your Prospect’s FUTURE Attention…Today
January 8, 2021
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In my first article, The 1st Marketing Fundamental You Need to Succeed in 2021, I told you that you not only need to capture and
How Marketers Can Capture Attention Using My ’31 Types of Content We Crave’ (Video)
January 7, 2021
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Unfortunately, I didn’t have time to write another article like I had hoped to do. So, instead, I’ve decided to share another video of mine
The Secret of the Reticular Activating System and How to Capture Attention (VIDEO)
January 6, 2021
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In case this is your first time here, you need to know something. This week, I started a series that I’m calling The 12 Marketing
The 1st Marketing Fundamental You Need to Succeed in 2021
January 5, 2021
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Yesterday, in my first article in this series, I told you that: I believe the sweet spot in 2021 is the place where opportunity and the fundamentals
The 12 Marketing Fundamentals You Need to Succeed in 2021
January 4, 2021
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“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” – Jim Rohn Did you catch what Jim
Time Management is a Waste of Time. Attention Management is the Key.
January 1, 2021
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Have You Heard of “Knowledge Obesity?” Yesterday, I read an article from Human Resources Director Magazine called, Struggling with ‘knowledge obesity’? You’re not alone. In the
The Art of Living: Are You an Amateur or an Artist?
December 31, 2020
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If you missed the previous articles in this series on the myth of time management, then you can see them here: The One Act That
Time Management is Not Your Real Problem
December 30, 2020
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How Much Time We Waste If you think that you don’t waste time, you should take a look at these stats: On average, we spend two hours and
Henry Ford: This is the Weakness of Us All
December 29, 2020
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Let’s face it. We live in an age of increase. Everything is bigger and better. Except for one thing: our attention spans. Henry Ford once
The One Act That Ensures Complete Attention (A Story That Will Make You Think)
December 28, 2020
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If you’re like most people, you probably think that the biggest thing that will keep you from success in 2021 is your lack of time.
This is the Very First Business Owner to Dress Up as Santa
December 21, 2020
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I used to love going to get my picture taken with Santa when I was a little kid. But have you ever wondered how the
The Overlooked Content Marketing Lessons You Can Learn from Christmas Songs
December 18, 2020
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Riddle: What’s the Type of Content You Create Once and Get Paid for Again and Again? Content marketing is usually about creating a piece of
A Charlie Brown Christmas: Content Marketing for Coca-Cola?
December 14, 2020
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Many of you who have read my posts and articles in the past know that I see content marketing lessons everywhere. Well, in this article
How Sharing Your Audience Can Increase Traffic to Your Website
December 11, 2020
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This week’s series started out with some valuable content marketing lessons that you can learn from Charles Dickens. That lead to a series of articles
The Method I Used to Increase My Traffic and Audience
December 10, 2020
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The purpose of creating content is so that you, your company, or product or service becomes known. You want people to look to you for
The False Belief Keeping You From Driving More Traffic to Your Content
December 9, 2020
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Many companies fail to drive more traffic to their content because of a simple false belief that they have. I’ll explain what it is in
Want To Drive More Traffic to Your Content? Who Has the Audience You’re Wanting to Reach?
December 8, 2020
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Anyone who uses content marketing is continually trying to answer two nagging questions: How do you increase the traffic to your content? How do you
How Charles Dickens Became the Accidental Content Marketer for Christmas
December 7, 2020
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I saw that the movie The Man Who Invented Christmas is on Hulu. That reminded me of some important content marketing lessons that I wrote
How to Consistently Produce Effective Content Marketing: Unexpected Lessons from a 171-Year-Old Bakery
September 8, 2020
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NOTE: The post you’re about to read originally appeared here on my site RecessionSolution.com back on July 1, 2015. The Surprising Lesson From a Bakery
The Secret to Selling More with Your Content Marketing and Direct Marketing
June 25, 2020
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Want to know the secret to selling more? Are you sure? Because it’s so obvious that it almost seems like a joke. But it really
Change the Story You Tell Yourself About Marketing And Your Marketing Results Will Begin to Change Forever
June 23, 2020
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In a blog post on his site, best-selling author Michael Hyatt tells a story that I want to hear. I want you to hear it
Content Creators: Your Mission, Should You Choose to Accept It, is to Become the Voice of Hope for Your Audience
June 22, 2020
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“Listen to the mustn’ts, child. Listen to the don’ts. Listen to the shouldn’ts, the impossibles, the won’ts. Listen to the never haves, then listen close
How George Washington Carver Used Content Marketing to Serve and Help People
June 19, 2020
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In honor of Juneteenth, I thought I share a post about one of my favorite inventors, George Washington Carver. But I believe that he was
More Powerful Advice on How to Advertise During a Recession from a Classic Advertising Book
June 18, 2020
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An Advertising Lesson from the Message General Booth Gave to Attendees of an International Convention? I heard a story that said that many years ago
How to Advertise During Difficult Times: Powerful Advice from a Classic Advertising Book
April 23, 2020
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Many people are trying to figure out how (or if) to advertise during this time. No one wants to be insensitive but businesses still need
How One Agency is Applying Direct Marketing Principles to Facebook Ads
March 11, 2020
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In my “Direct Response Content Marketing” Manifesto, I share two key beliefs that I have: Effective content marketing needs direct response marketing. Effective direct response
CASE STUDY: How Brian Dean (from Backlinko) Built a Massive Email List (and How You Can Too)
March 5, 2020
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In a previous post called What’s the Primary Thing That SEO Expert Brian Dean Focuses On? Email, I shared something surprising thing that I discovered.
Worried About Creating Unique Content? Focus on “How” More Than “What.”
February 27, 2020
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NOTE: This post originally appeared on my site RecessionSolution.com on June 1, 2016, in a post called Want Your Content to Be Unique? Focus on