In case this is your first time here, you need to know something. This week, I started a series that I’m calling The 12 Marketing Fundamentals You Need to Succeed in 2021.
You can see the first two articles at the links below:
- The 12 Marketing Fundamentals You Need to Succeed in 2021
- The 1st Marketing Fundamental You Need to Succeed in 2021
(Don’t worry. If you click on them, they won’t take you away from this page. They will open up a new window.)
Anyway, today, you’re in luck. I have a treat for you.
I want to share a video with you today that will teach you something you’ve probably never heard anyone teach about the first marketing fundamental (aka Attention).
I call it… The Secret of the Reticular Activating System and How to Capture Attention.
(NOTE: This is a repost of a previous article and video I did back on May 11, 2019. I’m posting it here, again, because it’s a message that is just as important today as it was then.)
The Brain’s Reticular Activating System: Your Friend or Foe
You might not realize this but your brain is equipped with something that’s called the Reticular Activating System.
It’s the part of your brain that determines what you notice or pay attention to.
And that’s why content marketers and direct response marketers should learn the secrets of tapping into it.
If you figure out how to harness its power, it will be your friend and your copy and content will be welcomed in.
If you don’t figure out how to harness its power, it will be your foe and your copy and content will be turned away every time.
Watch my video to discover how you can use the reticular activating system to capture your prospects’ attention…
A Confession About This Video
I need to confess something. I started a YouTube channel 21 months ago intending to create content regularly for it. This video is one of a series of videos that I created during that time.
I created them but I didn’t really get a chance to promote them very much.
A major move from CA to ID stalled out that plan. Don’t get me wrong. That move has been such a great choice! But it did stall out my plan to create videos.
Well, I think in 2021 that it’s time for me to get back to that plan.
- In this new year, I plan to get back to posting videos.
- I’ll also be putting on some webinars (free and paid).
- I also will be creating exclusive video content for the member’s area.
It’s going to be content that you’ll find interesting, entertaining, and, most of all, helpful for you personally, your company, and/or your career.
If you want to know when more videos go live, then you should do two things:
- Subscribe to Direct Response Content Marketing YouTube channel.
- Click here to subscribe and be automatically notified when it and other articles go live.
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