As I told you in a previous article, if you choose the right audience, you will be surprised at the different results you will get in 2021 from the same marketing plan.
Those of you who are content marketers might be wondering, “Once you find the right audience, how do you figure out what kind of content to create for them?”
I’ve been thinking about it and I’ve realized that I already unintentionally answered that question. I did it when I created a video about attention back on May 8, 2019.
It was when I revealed the secret the HGTV knows…
The Attention-Getting Secrets Marketers Can Learn from HGTV
Did you know that HGTV is the 6th most popular cable network?
Well, according to Statista.com they are!
That means they understand how to not only CAPTURE attention but also how to KEEP attention and build ATTENTION LOYALTY.
As content marketers or direct response marketers, wouldn’t it be cool to learn just a little of what they know about attention?
Well, in the video below, I reveal one of the secrets that HGTV knows about attention. Remember, this also applies to creating content for your target market.
Watch the video to discover this secret and see if you can see both lessons…
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I’m very close to finishing my next story on how a popular brand achieved new levels of success after they found out about a new market. It will be ready tomorrow.
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