Last week, I began this series I’m calling The 12 Marketing Fundamentals You Need to Succeed in 2021.
In my first article of the series, I laid an important foundation that I will continue to build on. In that article I said…
Based on some things I’ve been reading from the experts I follow, there are some interesting trends and predictions that are said to be coming our way in 2021.
These trends and predictions will be opportunities for people that know how to leverage them.
But I believe that the sweet spot in 2021 is the place where opportunity and the fundamentals meet.
You see, the people and companies that succeed the most are the ones that keep their eye out for opportunities and then take advantage of them by harnessing the fundamentals.
What fundamentals? The marketing fundamentals that have existed for at least 100 years and that will probably exist for at least another 100 years.
-Scott Aughtmon, The 12 Marketing Fundamentals You Need to Succeed in 2021.
The First Marketing Fundamental: Attention
Last week, I also went on to reveal that the first marketing fundamental is attention. Because without attention, there is no marketing.
I then went to share ways you could capture, keep, and earn future attention.
If you missed the articles and want to read them, you can go this this page that I’ve created for the series.
The Second Marketing Fundamental You Need to Succeed in 2021
After you have captured your prospects attention, the next thing you’re going to focus on is the second marketing fundamental: attraction.
In other words, after you capture your prospect’s attention, you’re then going to have to attract them.
It’s the whole purpose behind attention.
Without attraction, all the work you put into capturing their attention will have been wasted.
In 2021, you’re going to need to realize the unbreakable connection between prospects and the future of your business.
Let me explain what I mean in my new video below.
Without a Prospect, You Don’t Have a Future
In my latest video, I’m going to reveal the unbreakable connection between prospects and the future of your business.
And I’ll do that by showing the surprising origin of the word “prospect.”
Not only that, but you’ll also discover:
- Why this unbreakable connection exists
- The easy and the hard way to get prospects
- And more
The Most Effective Way to Attract Your Prospects
To effectively convert prospects into a future for you business, you must take the next critical step.
You must get your prospect to exchange their contact information with you.
In other words, you must create and offer a lead magnet. I’m sad to say this but many content marketers overlook this step. And that is a fatal mistake.
You see, you don’t just want to attract them. You want to attract them in a way that enables you to continue contacting them so you can build a relationship with them.
Why? Because the majority of the people who will purchase from you will not buy from you today.
I talk more about this in my upcoming articles in this week’s series. In the meantime, I want you to know where we’re headed…
Beyond the Basics in 2021
In order for you to see success in 2021, you’re going to have go beyond the basic understanding of lead magnets and lead generation.
You’re going to have to understand them on a whole new level. That’s why you don’t want to miss tomorrow’s article.
I promise you that it will help you see lead magnets in a way you never have before.
In fact, you’re going to discover that lead magnets are the foundation of the most successful companies in existence today.
You’re not going to want to miss the example I share tomorrow.
Tomorrow’s article will be called…
The Way to See Lead Magnets That Will Change Your Business Forever
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