Unfortunately, I didn’t have time to write another article like I had hoped to do. So, instead, I’ve decided to share another video of mine with you about attention.
In this video, you’ll discover another way to capture attention (one of the three things you need to do with attention).
I’ll not only show you how to capture attention. I’ll show you how to capture your prospect’s attention, even if you don’t know a lot about them.
If you missed my previous articles (and one video), you can see them at the links below:
- The 12 Marketing Fundamentals You Need to Succeed in 2021
- The 1st Marketing Fundamental You Need to Succeed in 2021
- The Secret of the Reticular Activating System and How to Capture Attention (VIDEO)
(Don’t worry. If you click on them, they won’t take you away from this page. They will open up a new window.)
We Pay Attention to What We Crave
Without knowing you personally, there are not a lot of things that I can predict will grab your attention every time – except for one thing: the thing you crave.
Because I know that if it’s something you crave, then you’re going to have your reticular activating system on “high alert” and on the lookout for that thing.
That means that if you want your marketing to capture your prospect’s attention, then all you have to do is figure out what they crave.
Now I CAN’T tell you what your prospect specifically craves, but I CAN tell you what they crave at a universal level.
And it has everything to do with what I call “content we crave.”
Watch my video below to learn about the “31 Types of Content We Crave” and how you can use them in your marketing to grab attention…
After you watch my video, you can download or print out my two “content we crave” infographics. You can then use them as your cheat sheets whenever you want to create copy or content that has a higher chance of capturing your prospect’s attention.
Go here to see my infographics: The 31 Types of Content We Crave and How to Use Them to Create Engaging Content (INFOGRAPHICS & PREVIEW VIDEO)
