On September 16th, I shared with you a post that revealed what might be one of the oldest examples of influencer marketing that you’ve ever heard of.
In this post, I want to help you to consider a group of influencers that you might be overlooking. They’re called “Micro-Influencers.“
What Are Micro-Influencers?
Hubspot.com gives us this definition of micro-influencers…
“Micro-influencers are social media users unlike typical celebrities, experts, or public figures. They’re individuals who work or specialize in a particular vertical and frequently share social media content about their interests. Unlike traditional ‘influencers,’ micro-influencers have a more modest number of followers — typically in the thousands or tens of thousands — but they boast hyper-engaged audiences.”
– Hubspot.com Definition of Micro-influencers
Now that you understand what micro-influencers are I want you to take a look this infographic about micro-influencers.
In it you will learn:
- What micro-influencers are
- 6 benefits of working with micro-influencers
- How to find micro-influencers
- And tips on working with micro-influencers
The Ultimate Guide to Micro-Influencers (INFOGRAPHIC)
Check out this infographic from ShaneBarker.com and you’ll learn everything you need to know about working with micro-influencers.
