Claude Hopkins: “Remember people are selfish…” (Marketing Quotes)

Claude C. Hopkins is considered one of the great advertising pioneers.

Even though he lived from the years 1866 – 1932, his ideas sound surprisingly modern and are still as applicable as they always have been.

Here is and example of what I am talking about. Claude believed that advertising existed only to sell something and that all advertising should be measured (analytics) and justified by the results it produced (ROI).

Claude Hopkins: How Remembering That People Are Selfish Can Help You to Be a Better Content Marketer

If your marketing in general, and your content marketing in particular, is only focused on you and your company’s needs, then your content marketing will never be as effective as it could be.

Read the Claude Hopkins quote below and really think about what he’s saying and why he’s saying it.

If You Need to Copy & Paste the Quote, You Can Below

“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising” 
― Claude C. Hopkins, Scientific Advertising

What Are You Going to Do About This?

After thinking about the above quote for a while, take a look at your content marketing or direct response marketing and then really ask yourself:

Is my marketing focused on our prospect’s selfish needs or just on our own selfish needs?

If you have any thoughts about Claude’s quote and/or any experience (positive or negative) with this truth, then leave a comment below and let us know!