I came up with the idea for the infographic below one day when I began thinking about the common themes of content that appeal to people across a wide range of audiences.

I had the infographic created and wrote it for ContentMarketingInstitute.com.

It originally appeared on their siteback on June 5, 2012.

Before their site redesign, the number of times it had been tweeted was over 800 times.

It has since been shared thousands of times by people from all walks of life.

21 Types of Content We Crave (INFOGRAPHIC)

What One Person Said About the Training I Later Created

Later, I created a paid webinar that revealed the little-known way that people could tap into the types of content we crave in order to create more engaging content.

I then talk that same information to a group of B2B content marketers.

The people who attended the webinar (and later my live teaching of it) really loved it.

This what one person who experienced the live training live said afterward:

“Scott is a fantastic speaker. His presentations grab your attention from the very start, then keep you on the edge of your seat for the entire duration. Scott had an audience of B2B content marketers hanging on his every word. Scott’s presentation sparked so many ideas that the subsequent Q&A with audience members ran long. Being a good sport, Scott stayed until every last question was answered.”

– Dennis Shiao
Former Director of Content Marketing, DNN

If you would like to listen to a sneak peek of the webinar, then you can below…

Watch the First 12 minutes of “31 Types of Content We Crave for FREE

Want to Take a Peek at My Training Before You Pay?

I want to let you watch to the first 12 minutes of my 52:39-minute video training.

You can watch it for free.  All you need to do is sign-up below.

That way you can see if you would like to purchase it or not.

Sign-up Below to Watch the First 12 Minutes Now

See 10 More Types of Content We All Crave Tomorrow

Four years later, ContentMarketingInstitute.com asked me if I wanted to do a follow-up post, since the original post was so popular.

I said yes and decided to include ten more types of content we all crave.

I’ll share them with you tomorrow, so stay tuned.