I love this quote from Peter Nivio Zarlenga because I think it’s a great reminder for marketers of all kinds about the most important question in marketing.
When we answer this question, our marketing is effective and impacts people.
When we fail to answer this question, our marketing is ineffective and misses the mark.
Copy and Paste Version of This Quote
If you’d like to copy and paste this quote, then here you go…
“In our factory, we make lipstick. In our advertising, we sell hope.”
– Peter Nivio Zarlenga
What Are You Going to Do About This?
After thinking about the above quote for a while, take a look at your content marketing or direct response marketing and then really ask yourself:
Is our marketing focused more on what we make or what our market needs, desires, and craves?
New Videos Are Coming to Our YouTube Channel
Now that I am getting settled in at my new job, in our new state (See I’m Back! The ‘Natural Marketing Forces’ That Caused Us to Buy Our House), I’ll be posting up videos on our brand new YouTube Channel.
Until that time, you can catch up on the first 12 videos that I have up there already. When you do, you’ll learn why I say, “Without attention, there is no marketing.”
Go here to subscribe and watch the videos now!
Have You Read the “Direct Response Content Marketing” Manifesto?
If you haven’t read it yet, then click the image below. There’s nothing to sign-up for and nothing you have to download!
