I am about to show you some content marketing stats that reveal some really important things you need to consider if you’re going to use content marketing in 2019.
But first, there’s an 8-sentence story you need to hear…
STORY: The Sculptor’s Plans vs. the Writer’s Plans
You’re about to read a story that reveals why content marketing produces results for some companies and why it doesn’t produce results for other companies.
Here’s the story…
British sculptor Sir Jacob Epstein was once visited in his studio by the eminent author, George Bernard Shaw.
The visitor noticed a huge block of stone standing in one corner and asked what it was for.
“I don’t know yet,” Epstein replied. “I’m still making plans.”
Shaw was astounded. “You mean you plan your work?” he asked. “Why, I change my mind several times a day!”
“That’s all very well with a four-ounce manuscript,” replied the sculptor, “but not with a four-ton block.”
SOURCE: Bartlett’s Book of Anecdotes
You see, in order to build a solid, monumental content marketing plan you have to think more like a sculptor than a writer. Click To TweetWhy Doesn’t Content Marketing Work?
Some people complain about content marketing these days and try to insinuate that it’s no longer effective (or has never been effective).
But that’s not true.
What is true is that content marketing done ineffectively is ineffective and content marketing done effectively is effective.
You see, in order to build a solid, monumental content marketing plan you have to think more like a sculptor than a writer.
As you are about to see from the content marketing statistics below, there are individuals and companies who are still seeing results from their content marketing.
That means that the difference between those who complain about content marketing and those who praise content marketing comes down to whether they wing it or whether they take time to plan out their content marketing strategy.
Ineffective vs. Effective Content Marketing
But that’s not all. If you want to create effective content marketing in 2019, then here are three of the things you’re going to need:
- You need a documented content marketing strategy (a plan).
- You must create content that consumers find interesting and helpful.
- You must not just create content filled only with dry information and facts. You must create content that uses stories and/or harnesses the elements or power of stories.
- BONUS POINT: You’re going to also need how to tie in direct response principles with your content marketing to maximize its impact and results. (Stay tuned to this website to learn how to do that.)
3 Powerful Content Marketing Stats (Infographic)
The stats below will help you to see why the three things that I mentioned above are so important, if you want to succeed with content marketing in 2019…
Sources of Content Marketing Stats
If you would like to learn about the above statistics, then check out these sources below:
- In 2018, only 39% of content marketers have a documented content marketing strategy. That number, however, jumps to 65% among top performing organizations. SOURCE: CMI & MarketingProfs
- 70% of consumers want to learn about products through content as opposed to traditional ad methods. SOURCE: Mdgadvertising.com
- 55% of business professionals say a great story captures their focus and keeps them engaged with content. SOURCE: Prezi.com
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